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What is Glocalisation in Marketing?

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How Mac’D leveraged Glocalisation Strategy! Glocalisation in marketing is the practice of adapting global products or services to suit local preferences, cultures, and market conditions while maintaining a consistent global brand identity. This strategy combines “globalization” and “localization,” allowing businesses to address diverse customer needs across different regions. For example, global fast-food chains modify menus […]

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Ten bone-crunching male-driven action films we love

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2021 Advertising Trends: here’s what nobody is talking about

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